Barbara for Wayfair II

For the Autumn Winter 2021 Wayfair campaign, I had the opportunity to art direct a photo shoot with the talented Barbara Schöneberger. This season, the focus was on textiles—capturing the rich textures, cozy fabrics, and warm hues that define the colder months. The imagery was designed to evoke feelings of comfort and style, showcasing Wayfair’s diverse range of home textiles, from plush throws to elegant upholstery. After the shoot, I carefully selected and curated the images to create an immersive landing page that highlighted the beauty and versatility of these textiles. The design emphasized warmth and sophistication, providing a seamless shopping experience that encouraged customers to explore and transform their living spaces for the season. Additionally, I produced a suite of promotional assets for various channels, including social media, digital banners, and email campaigns. Each asset was thoughtfully crafted to maintain brand consistency while also adapting to the unique requirements of each platform. This project beautifully combined high-quality visual storytelling with functional design, helping Wayfair connect with their audience and highlight the season’s most inviting and stylish textile offerings.