Barbara for Wayfair II
I art-directed Wayfair’s Autumn/Winter 2021 campaign featuring Barbara Schöneberger, with a focus on textiles, capturing rich textures, cozy fabrics, and warm seasonal tones. I curated the final imagery to create an immersive landing page that emphasized comfort, elegance, and a seamless shopping experience. In addition, I developed a full set of campaign assets across social media, digital banners, and email, ensuring a consistent and impactful brand presence across all channels.