Meta ad Design

For Skinnify, a women-focused wellness brand, I designed a set of three Meta ads and proposed a new editorial line from scratch. Each ad was tailored to a distinct objective:

The first ad centered on promotional messaging to drive immediate conversions:

The second Meta ad focused on brand storytelling and visual identity, and the third highlighted key product benefits to support consideration and education across the funnel:

The client provided the images and the copy.

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