Get Your Guide - Brand campaign

Aligning Branding with Our Customers’ Passions Historically, the GetYourGuide design system and visual language were rooted in themes of travel, navigation, and movement—drawing from maps, directional motifs, and wayfinding cues. While effective, the time has come to evolve. Our updated visual identity now aligns with GetYourGuide’s latest brand positioning: "Make memories." We’re no longer just a guide—we’re the gateway to unforgettable experiences. Insight Today’s travelers are experience-driven. They don’t just want to see the world—they want to feel it, capture it, and share it. For many, a remarkable trip lives on through the memories they collect and the stories they tell—often framed through a camera lens or a social post.

Creative Direction

To reflect this emotional and experiential focus, our design system introduces frames as a core visual element—symbolizing captured moments, curated memories, and personal perspectives. These frames, when paired with authentic, candid imagery, bring the emotional essence of travel to life: the moment, the experience, the feeling.

The visual style adopts a geometric, clean, and minimal aesthetic. With subtle lines and flexible framing elements, the system is built to adapt and evolve while preserving the brand’s inherent boldness and playful spirit.

This evolution strikes a balance between refinement and fun, reflecting a brand that is maturing—without losing the joy, spontaneity, and vibrancy that defines the travel experience.

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