UI Fashion and AI art direction

Modein is a concept e-commerce platform designed to showcase a sustainable fashion brand, aimed at engaging Gen Z and Millennial audiences. The focus of this project was on demonstrating the flexibility and adaptability of design elements across various formats, including app screens and desktop interfaces. By doing so, I highlighted how the brand’s visual identity seamlessly translates across devices, ensuring a consistent user experience. For the visual direction, I blended a curated mix of images featuring talent that I personally art-directed, alongside AI-generated imagery created using Adobe Firefly. This fusion not only enhances the overall aesthetic but also reinforces the innovative and sustainable ethos behind the brand. The goal was to create a forward-thinking, yet accessible, design that speaks to a younger, eco-conscious demographic.