Wayfair Brand Exploration

This project is the outcome of a brand exploration workshop, where the goal was to push the boundaries of creativity while staying true to Wayfair’s established identity. Our focus was to design dynamic, fun, and engaging assets—both static and animated—that seamlessly integrate Wayfair’s signature color palette and core visual elements. The challenge was to innovate within the framework of brand guidelines, ensuring the final assets felt fresh and exciting, yet aligned with Wayfair’s established aesthetic. Through this process, we were able to create a series of graphics that not only showcased the brand’s personality but also elevated its presence across various digital platforms. By blending creativity with strategy, the result was a set of assets that felt both innovative and on-brand—an ideal fusion of playful design and brand consistency.