Barbara for Wayfair III

For the Spring Summer 2021 Wayfair campaign, I had the pleasure of art directing an inspiring photo shoot with renowned television personality Barbara Schöneberger. The goal was to create vibrant, inviting imagery that captured the essence of the season and Wayfair’s stylish, functional home offerings. Following the shoot, I meticulously selected and curated the imagery to craft a visually stunning landing page that would enhance the customer experience and drive engagement. My design balanced aesthetics with functionality, ensuring a seamless user journey that encouraged exploration and conversion. Additionally, I developed a series of promotional assets tailored for multiple channels, including social media, email marketing, and digital ads. Each piece was optimized to maintain consistency across platforms while adapting to the unique format requirements of each channel. The campaign was a collaborative effort that seamlessly combined high-impact visual storytelling with user-focused design, helping Wayfair connect with a broad audience and elevate their seasonal offerings.